Markedskommunikation i praksis

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Markedskommunikation i praksis

Markedskommunikation i praksis

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Digital textbooks

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Year:

2013

Language:

Danish

Edition:

1

ISBN:

9788759316139

Publisher:

Samfundslitteratur

eISBN:

9788759328194

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About this book

Markedskommunikation handler om al kommunikation mellem aktørerne på et marked. Derfor er der ofte tale om vidtforgrenede processer, hvor budskaber bliver skabt i samarbejdet mellem aktører og sjældent kan styres af én afsender alene.

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