Indtrængningsproblematikken i et globalt perspektiv

Indtrængningsproblematikken i et globalt perspektiv

ISBN

9788759330661

eISBN

9788759331071

Edition

1

Year

2017

Publisher

Samfundslitteratur

Language

Danish

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What is Lix?

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iOS iPad

With Lix you get up to 60% off your textbooks. We cut out book stores and sell directly from publishers to give you the best price on your textbooks - and they are all digital.

We have made a study app that makes it easy for you to search, highlight and bring your textbooks on the go.

You won’t have to wait for delivery. You can access the book in the Lix app, right away.

Also, you save a tree Yes this is a tree

Who are we?

Lix is made for students by students. A team of former and current students (with a couple of drop-outs amongst us ) working to make textbooks digital and cheap for students like you.

It’s quite simple. We felt the pain, so we made our goal making it cheaper and easier to study.

No more expensive textbooks and heavy backpacks.

What is "Indtrængningsproblematikken i et globalt perspektiv" about?

Beslutning om valg af indtrængningsstrategi er et centralt strategisk område for enhver virksomhed, som ønsker at markedsføre sine produkter eller serviceydelser på internationale aftagermarkeder. Virksomheder skal tage stilling til dels de indtrængningsformer, som bedst matcher deres interne ressourcer og/eller ambitionsniveau, og dels til markedsspecifikke forhold: Samarbejdsmuligheder på markedet, markedets salgspotentiale, risikostruktur og lignende. Operationsformen er hermed et vigtigt element i virksomhedens samlede indtrængningsstrategi for, hvordan den vil bearbejde og forsyne et udenlandsk marked.