Corporate Branding

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Corporate Branding

Corporate Branding - Purpose/People/Process

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Lix price:

14.00 USD

Store price:

16.00 USD

You save 2.00 USD (13%)

Year:

2011

Language:

English

Edition:

1

ISBN:

9788763001403

Publisher:

CBSPress

eISBN:

9788763099646

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About this book

Despite the wide range of issues the concept raises about organization and strategy, corporate branding has mainly been associated with a marketing and campaign approach. This approach characterizes what the authors have called the first wave of corporate branding.

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