1.1 For the purpose of compliance with the data protection legislation, the data controller is Lix Technologies ApS, Klamsagervej 23, 8230 Åbyhøj.
2.1 Lix will ensure that personal data is collected and processed only in accordance with one of the following purposes:
a) to deliver the services and provide access to the Publications available on the Platform;
b) to answer the End User’s questions or complaints about the Platform;
c) to communicate with the End User about the Platform, including but not limited to notify the End User about changes on the Platform;
d) to facilitate Lix’ understanding of how to improve the Platform, develop new products and services provided on the Platform and to enable and promote the Platform and Publications;
e) to analyze the use of the Platform, including but not limited to interaction with applications, advertising, products and services made available on the Platform, linked to or offered on the Platform;
f) to ensure technical functioning of the Platform and Publications;
4.1 As the data controller, Lix will collect, store, and/or use personal data about the End User such as name, address, telephone number, email address, IP address, educational institution, study, about financial and credit card information.
5.1 Lix collects personal data in various ways, including: a) Personal data that the End User provides to Lix through the Platform by filling in forms on the Platform, including information the End User provides when it register to use the Platform or purchase or rent a Publication;
b) Personal data provided to Lix through corresponding with Lix by phone, email or otherwise;
c) Collecting personal data through social media sites, e.g. when the End User connects to the Platform from the End User’s Facebook/Google account, loyalty schemes or contest created by Lix.
5.2 When the End User ends its subscription to use the Platform, Lix will anonymise or erase the End User’s personal data from the Platform to ensure the privacy of the End User. 5.3 Notwithstanding section 5.2, Lix will store the personal data for as long as it is relevant for the purposes set out in section 2 above and as required by law. Notwithstanding the aforementioned, Lix will at maximum store the End User’s personal data for a period of  years after the End User ends it subscription to the Platform.
6.1 Lix also collects aggregate or non-personal identifiable information to track data such as the total number of visits to the Platform and the Publications, how the End Users found the Platform, which Publications and chapters hereof that are read, time spent on reading, clicks on advertising, products and services offered, linked to or made available on the Platform, the details of the queries and content posted by the End Users. Lix uses this information to understand how the End User uses the Platform and Publications so that Lix can improve them. Lix may also share this information with its affiliates, its partners, its licensors, or other outside companies. No personally identifiable information is collected, stored or disclosed in this process.
7.1 Lix may transfer personal data to affiliate or subsidiary companies, as well as professional advisors. Furthermore, Lix may transfer personal data to employees, agents, business partners, vendors and suppliers in order to deliver a service to Lix or on Lix’ behalf. 7.2 Lix will transfer personal data in order to comply with legal requirements, hereunder when necessary to investigate fraud. 7.3 The transfer of personal data is conducted in compliance with legal requirements, hereunder that transfers are guarded by data processor agreements, to ensure that data is not processed for other purposes than clearly stated and to ensure adequate security measures. 7.4 The personal data that Lix collects from the End User may be transferred to and stored at a destination outside the European Economic Area (“EEA”). If personal data is transferred outside of the EEA, Lix ensures an adequate level of security by transferring to countries approved by the EU Commission as having an adequate level of protection, or by entering into an appropriately-drafted contract between Lix and the non-EEA entity receiving the data, e.g. the EU Commission’s Standard Contractual Clauses for the transfer of personal data to third country.
9.1 Lix will ensure appropriate security measures to protect data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure, abuse, etc. Lix applies technical security measures such as 2-step authentication. Furthermore, Lix applies organizational security measures to protect your personal data. 9.2 While Lix takes reasonable data protection precautions, no security measures are completely secure, and Lix does not guarantee the security of the End User’s data at any time. The End User can access and amend some of the information Lix keeps on the Platform, and Lix encourages the End User to always update his or her personal subscriber information.
10.1 If the End User has any questions regarding Lix’ processing of its personal data, the End User can contact Lix using the contact details described below under Section 12.
10.2 Upon the End User’s request, Lix will provide the End User with a summary of the personal data that relates to the End User and is being processed by Lix. This summary can include what kind of personal data is being processed, the purpose of the processing, how the personal data was collected and the category of recipients. Lix will endeavour to provide this summary within four (4) weeks after the request.
10.3 The End User can request to receive personal data regarding the End User in a format which is structured, commonly recognized and readable for a computer, and the End User has the right to pass this personal data to other data controllers. The End User can request that Lix passes the personal data directly to another data controller, if this is technically possible.
10.4 The End User can request that any false or misleading personal data processed by Lix is changed, rectified or erased by Lix.
10.5 The End User can request to have the processing restricted or to object to the processing, and the End User can withdraw the End User’s consent at any time.
10.6 If Lix does not comply with their legal obligations, the End User can file a complaint with the Danish Data Protection Agency (“Datatilsynet”), who will consider if the complaint is legitimate.
10.7 Notwithstanding the above, the End User has the right to obtain the erasure of its personal data from Lix in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679 of 27 April 2016). If the End User wants to know more about its rights to erasure, the End User can contact Lix at the address set out in Section 12.